Terry Burr

eCommerce Content Strategist — VML

• Utilize ARAP data, shopper sentiment analysis, and a/b testing to help clients create the strategies, processes, and internal structures necessary to produce best-in-class merchandising content
• Set strategic direction to optimize and execute graphics, copy, keywords, product data, and back-end attributes used across various eCommerce channels with a focus on Amazon.com
• Implement industry-leading basic content, A+/A+ Premium, & Brand Store content for Fortune 500 brands to improve SEO, glance views, conversion, and ratings & reviews

e-Retail Content Strategist — Wunderman Thompson

• Offered strategy and consulting services for branded manufacturers and retailers to optimize the content of product display pages and maximize marketplaces including Amazon, Target, and Wal-Mart
• Executed product display page optimizations via Seller Central & Vendor Central on Amazon to improve search engine ranks, glance views, conversion, cross-selling opportunities, and address customer queries and reviews
• Collected and utilized product data and analytics with tools including ARA, CommerceHub, Dataweave, CommerceIQ, Stibo PXM, Impira, and SKU Ninja
• Created process and resource documentation, templates, spreadsheets, presentations, graphics, and copy — both agency-internal and client-deliverable

Freelance Production Designer — Self-Employed

• Provided digital design and e-commerce content services for agencies, regional businesses, organizations, and individual clients

Technical Production Designer — Shutterfly Inc.

• Built and edited designs, layouts, and custom typesetting for a variety of products and accessories for Tiny Prints and Wedding Paper Divas brands while meeting or exceeding aggressive productivity and accuracy goals
• Exercised photo retouching, image manipulation, layout and color customization techniques to meet customer satisfaction and print quality standards
• Assisted the production design team with computer issues and researched or processed customer orders that had temporary art file problems or required special attention to resolve

The Art Institute of Charlotte

• Recipient of the most outstanding portfolio award for graduating class
  
• A founding member of Perpetual Vision, a student-run organization creating closed-circuit video content and extra-curricular events for students and faculty

Certifications & Independent Study